IPSY
LEVERAGING THE STRENGTH OF A $500M BEAUTY BRAND
WHEN THE CHIEF BRAND OFFICER AT SUBSCRIPTION MODEL GIANT IPSY BROUGHT ME ON TO HELP LAUNCH ITS FIRST EVER BRAND CAMPAIGN, I SYNERGIZED INTERNAL AND EXTERNAL RESOURCES TO PUT REAL POWER BEHIND IT
With the tagline, “Discover Yourself,” the campaign highlighted various creators to get the word out, making Ciara the official ambassador. Eight-year-old IPSY did $500 million in revenue in 2019 and is currently the largest beauty subscription company and the No. 2 ranked subscription business overall (secondly only to Dollar Shave Club.)
MY ROLE
BRAND MARKETING STRATEGY
PORTFOLIO STRATEGY
PARTNERSHIPS
LAUNCH
MEDIA