THE METHOD
STEP 1: UNEARTH
THE PROCESS BEGINS WITH DEEP EXPLORATION
What do we have that we can leverage? Is it a great product? A unique story? A breakthrough technology? Once we know what our strengths are, we can begin to build on them.
STEP 2: FIND THE AUDIENCE
OUR PHILOSOPHY IS ALWAYS “CONSUMER FIRST”
What can we create that will make your brand undeniable? How do our products and services fit into their lives? It’s all about making a difference in the larger culture.
STEP 3: BUILD THE FOUNDATION
STRUCTURE IS THE BEGINNING OF STORYTELLING
The way teams, platforms and products come together is all part of the total picture of a brand and why it matters. This is where we devise strategies, roll up our sleeves and figure out how to make our vision a reality.
STEP 4: TELL THE STORY
FINALLY, THE FUN PART
We tap into a deep network of change-making creatives who bring the brand story to life in exciting campaigns, social content, IRL events and stunning visuals. The story explodes into the culture and takes on a life of its own.
STEP 5: SCALE THE CULTURE
YOUR BRAND IS SO MUCH MORE THAN A LOGO AND PACKAGING
It’s a culture that we need to sustain. At this point, we make strategic decisions about larger-picture plans like collaborations, rollouts and community engagement that push the brand into the future while staying true to its original purpose.